So not as many commented as hoped ... never mind i shall and continue any way.
Well to beging the web 2.0 really opened up many gateways 'some good, some bad' depending on who's side of the music industry you sympathise with. Moving on the web 2.0 really made its big leaps with sites like google and myspace, where a user could not only read information but interact with the site (not so much google, although it interacts with you as in tailors a search criteria on previous things you have searched and believes will suit you.) Social mediums such as myspace and facebook allow us to connect with a large number of people where we can talk about our selves and share our interests with anyone in the world that has an account.
These sites in relation to musicians have been extremely useful in many ways. The normal way for a musician to be heard just over a decade ago was to play regular gigs, hire managers and publicists etc. on the off chance they would be heard by a record label and get picked up and make it big. This is all a way of the past almost every band i know has an online presence of sorts to up load music, videos, information or even just an update of what is happening in their lives.
if i may contradict myself here just a wee bit, i said that the 'record label' option is a way of the past which in essence is incorrect to say but what i mean is it has taken a step back to these alternative options for an artist to establish themselves. having said this these record labels are taking advantage of the social media as well, they are browsing through these sites listening to tracks determining who the next star could be... as i believe the famed Justin Beiber was discovered via Youtube.
Nice,
ReplyDeleteGoogle are getting very web2.0 now days with the whole +1 system.
For example: I just +1'd this post :-)
I found the videos good too.